THROWBACK MELBOURNE
For the first time, Australia’s most iconic basketball store is coming to Melbourne during the 2024 Australian Open. The Throwback experience explores the ways in which both sports converge to create a cultural impact, featuring curated basketball & tennis products, the exclusive 'Court Sports' capsule collection (see below), an in-store drill/dribble challenge, giveaways and more.
The Court Sports collection is inspired by the similarities between basketball and tennis, utilising court lines complemented with pops of neon.
Pop-Up Dates: 13.1 - 21.1
Location: 565 Chapel St, South Yarra
Partners: Wilson & Li-Ning
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